ba news • April 2015
New aircraft, innovative products, a relaunched app and ground-breaking advertising campaigns were all key to the airline’s success in winning both the Consumer Superbrand and Business Superbrand for 2015
British Airways has once again topped the Consumer Superbrand survey, taking the Business Superbrand of 2015 title at the same time. The win sees BA usurping the likes of Rolex, Apple and Visa.
This marks the second year that BA has clinched the Consumer Superbrand title, beating 1,500 other brands. Only one other brand has secured both awards in the same year – Google in 2008.
BA impressed business experts and consumers with achievements such as route launches from London Heathrow and Gatwick; the BBC documentary A Very British Airline, which attracted more than eight million viewers; and raising £9m for Comic Relief through the Flying Start partnership. The year also saw new lounges in San Francisco, Cape Town, Washington, Johannesburg, Dublin, Glasgow, Edinburgh and Amsterdam.
Sustainability also played an important role in BA’s success, as the airline continued its partnership with Solena to build the world’s first facility to convert landfill waste into jet fuel.
Abigail Comber, the airline’s head of marketing, says, “We are incredibly proud to have been named number one Superbrand in both the consumer and business categories. To retain the top spot for consumer Superbrand is an amazing achievement in itself, and we are especially pleased to become only the second brand to be voted number one in both categories.”
BA would like to thank all Executive Club Members for their continued support of the airline.