April 2024

The best of BA news

New routes, an advanced app and our exciting plans for transforming your travel experience

Want to earn double Tier Points on your next holiday? 
Earn double Tier Points on flights taken as part of a package holiday booked with British Airways Holidays for travel before 30 June 2025. You simply need to book your package (that’s flights + hotel, or flights + car hire – or all three) for stays of at least five nights before 30 June 2025. Bonus Tier Points will be awarded separately to standard Tier Points, and within 14 days of your return flight. It’s also possible to earn the double Tier Points retrospectively if you’ve already booked a qualifying holiday and are travelling within the extended period of the offer. 


Welcome back: two Asian capitals rejoin our route network 
It’s looking like a great year for fans of the East, as we get ready to return to Bangkok and Kuala Lumpur this autumn.

From 28 October, flights from Gatwick to the Thai capital will run three times weekly on the Boeing 777-200ER. The relaunched route will put you right in the heart of the action – from taste-bud tingling night markets to pockets of peace amid the city’s many temples and sacred palaces. Plus, it’s a spectacular springboard to Thailand’s medley of tropical, Castaway-worthy islands. 

Plus, from 10 November, we will operate daily flights between London Heathrow and the Malaysian capital on a Boeing 787-9. Bangkok’s more sedate cousin, Kuala Lumpur is an intriguing, hyper-modern and yet deeply historic city, which provides an excellent jumping off point to explore the tea culture of the Cameron Highlands. 

Finally, don’t forget that we’re also returning to Abu Dhabi on 20 April 2024 following a four-year hiatus...

Our £7bn two-year transformation plan revealed
You might have heard the news: we’re investing a transformational £7bn across our operations to improve the current customer experience, modernise our IT systems, grow pride among colleagues and increase the focus on sustainability. We’re also driving on-time performance, so you arrive and depart as scheduled. Here are just a few ways in which your customer experience will be improved


Your Executive Club Rewards App changes its name 
As of 25 March, the favourite app of Avios collectors and spenders everywhere has changed its name and is now called Avios. The rest of the app will – for now – remain the same, providing the perfect hub to manage your Avios balance and supercharge your collection. Turn on those automatic updates and make sure your app is on the latest version to see it all for yourself.

Bag bargains with High Life Café and High Life Shop
Snap up not one, but two new in-flight meal deal offers by pre-ordering on High Life Café. Choose from a hot or cold sandwich, a hot or cold soft drink and a sweet or savoury snack for a fixed price of £8.95. Feeling like a little treat? Add a wine, beer or cider to your sandwich and snack for just £3 more (total £11.95). Order here today.

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Plus, from 4 April, enjoy a selection of fresh salads by Pollen + Grace – purveyors of fresh veg, hearty grains and protein-packed pulses – as well as handmade, filling-packed hot ciabattas by Simply Lunch. What better way to start off your holiday? Exclusive to pre-order only.

And finally, thanks to High Life Shop, gift-giving has become a high-altitude sport. From mid-April, there will be even more to choose from, including the welcome addition of children’s gadgets and gizmos from Tonies (available on pre-order and home delivery). These include the best-selling Toniebox – a new audio system for kids that delivers soothing sounds, exciting stories and singalongs (available on home delivery only). A new jewellery range is also en route...

Everywhere we go, makes us everything we are
We’ve unveiled our latest TV advert as part of our ongoing ‘British Original’ campaign  a celebration of our people, customers and the nation. Directed by Emmy award winner (and Grammy nominee) Miles Jay, the ad celebrates the big and small journeys in life that help shape a person’s future. It stars our very own flight and cabin crew colleagues, plus music by renowned singer-songwriter Saint Saviour. “This film shows the beauty of flying,” says Jay, who calls it a “coming-of-age story told through the dreams of a sleeping newborn on its first flight”. Watch the full advert below.

This article has been tagged BA, Travel Tips