August 2021

The joy of open-air shopping at Bicester Village this summer

World-leading designer brands, jaw-dropping reductions and deluxe dining – Bicester Village is the day out for anyone who loves to shop. Here are 13 reasons why the Oxfordshire destination should be on your summer radar…

Take a breath of fresh air

Make the most of the summer sun at this open-air village in the Oxfordshire countryside. Home to more than 160 boutiques, Bicester Village’s­ landscaped boulevards are filled with the scent of roses, lavender, verbena and hydrangeas (and even colourful beehives housing Buckfast honey bees). Be sure to check out the dining terraces for a refreshing al fresco pit stop.


Collect (double) Avios as you go

Good news! As an Executive Club Member, you’ll scoop up five Avios for every £4 you spend, whether in person or via the Village’s Virtual Shopping service. The offer is available all year round, so start shopping and you’ll be jetting off on your next trip in no time.

Even better – as part of an exclusive offer for shopaholic Members, double Avios are up for grabs on any purchases made between 13 August and 12 September 2021. So, plan ahead and time your visit well – your next holiday is only a Village away.

Getting there couldn’t be simpler

With its very own station, this ultra-luxe shopping destination is just a 46-minute train ride from Marylebone, London. Londoners travelling by car will arrive in less than an hour, and Oxford-dwellers in just 30 minutes. The Village boasts ample free parking, as well as a Park and Ride service on busier days.

1 for getting there

The kids are (more than) all right

As well as the joy of ice cream, there’s plenty of fun to hand for the little ones at the children’s playground. Complete with climbing towers, cubby holes and plenty of secret nooks and crannies, the Village’s play area is the optimal spot for a lively game of hide-and-seek and will keep the kids occupied for hours.

It’s a digital destination, too

Your shopping experience doesn’t have to end when you leave the Village. With its new Virtual Shopping service, you can browse your favourite luxury boutiques from the comfort of your sofa. Anything landing in your basket will be delivered directly to your door, or available to collect from the Village.

virtual shopping

Explore the hottest homeware

Shop fresh, summery whites from The White Company, pretty cushions from Missoni, relaxing treats from Bamford, tablescaping ideas from Villeroy & Boch and great cookware from Le Creuset and Zwilling.

Discover new season style at extraordinary prices

Shop collections from your favourite brands with remarkable year-round savings on the recommended retail price. You’re spoilt for choice with boutiques from the likes of Golden Goose, Isabel Marant, Missoni, dunhill, Hackett London, Paul Smith and Lacoste. Get ready to go back to the office with handbags and heels from Jil Sander, Marni and Mulberry. Plus, shop virtually and have them all delivered to your door.

Mulberry bag

Find your fitness favourites

Step up your game with newly arrived sportswear collections at Under Armour, ASICS and New Balance, or stretch out with lululemon and Sweaty Betty.

Enjoy exceptional eateries

When you’re ready for a pit stop, a visit to Café Wolseley, sister to The Wolseley, one of the capital’s most iconic restaurants, is a must. Sample sumptuous afternoon tea, breakfast with bubbles and classic European dishes. Or stop by Soho House & Co’s farmshop restaurant & café for hearty farmhouse fare served in its rustic interior, inspired by the Oxfordshire countryside, and on its two charming outdoor terraces.  

farmshop food

Your summer beauty, sorted

Beauty at Bicester Village is now better than ever, with life’s little luxuries at prices that make you smile. Find all your heroes including Laura Mercier tinted moisturiser, NARS make-up, 111SKIN masks, Penhaligon’s fragrances, Molton Brown hand creams and decadent treats from Rituals and L’Occitane en Provence.

See yourself through the eyes of an expert

Fancy shaking up your style? Make an appointment with one of Bicester Village’s expert Personal Shoppers, who will be able to kit you out with the perfect look, no matter the occasion.


Live la dolce vita

Who needs Italy? Find it at the new La Tua Pasta. Sit al fresco as you tuck into Truffle Crocchette or Summer Pea & Shallot Ravioli  – then ­satisfy your sweet tooth with indulgent Pistachio & White Chocolate Bomboloni. Or, try the four cheese and black truffle pizza from Pizza Terrace X farmshop, and raise a toast to a successful day’s shopping over an Aperol Spritz.

Finish off with something sweet

Enjoy the perfect pause during your day of shopping. Cool down with an iced latte from the London Grade Coffee kiosk, serving sustainably farmed coffee, or indulge in award-winning organic Jersey milk gelato from Snowflake. At the other end of the Village, serious dessert enthusiasts will delight in dairy-free sorbet from Oliphant & Pomeroy in coconut and pineapple or (everyone’s heatwave favourite) mango.

ice cream

This article has been tagged Advertorial, Destination