You could be one British Airways Holidays booking away from leapfrogging into the next Tier – but where to make the move? The Telegraph’s Marrakech travel expert Paula Hardy has a suggestion… 

Marvellous Marrakech, Morocco’s red city at the edge of the desert, is having a moment. It has made the top-ten lists in Vogue, the New York Times and Tripadvisor, thanks to a slew of cool new galleries, restaurants, riads and boutiques. Marrakech has found its groove, blending centuries of colourful Moroccan craft and culture with hipster-friendly, modern spoils.

Best of all, as a Member you can travel to the ochre city and can earn double Tier Points when you book as part of a British Airways Holidays package. Simply book a five-night (or more) holiday – that’s flights and hotel, or flights and car hire, or all three – before the end of 2024. Why double your Tier Points here, you ask? Only three-and-a-half-hours away by plane, Marrakech is just about the shortest flight you can take from the UK for a genuine cultural spectacle. 

The experiences
For more than a thousand years, Marrakech’s ancient Medina has been trading spices, sugar and covetable souvenirs. One of the best ways to discover its history and culture – and bag top bargains for babouches, brass lanterns and leatherwork – is on a guided tour of its fascinating, labyrinthine alleys. 

While the souk gives you an inkling of the drama inherent in Moroccan culture, for the full effect, book a Fantasia 1001 Nights Dinner Show and admire skilled horsemen and musicians perform while you dine on a traditional feast. Or take to the Berber Trail on a 4WD adventure into the Atlas Mountains. Before there were kings, spice traders, or even carpet sellers here, central Morocco was home to the Amazigh (Berbers) or ‘free people’. They still reside in mountain villages on Marrakech’s doorstep and are happy to welcome visitors with a traditional cup of mint tea.

All experiences mentioned are available to book via ba.com

The hotels
Marrakech is famous for its riads – historic courtyard mansions-turned-modern hideaways. A fine example is Riad Sable Chaud, located in one of the Medina’s best neighbourhoods. Here you’ll enjoy some iconic Marrakshi hospitality amid traditional surroundings. Opt for the Touareg Suite for the full experience. The city also offers family-friendly finds, all-inclusive resorts and luxurious big brands. 

The Sol Oasis Marrakech is a stunning, all-inclusive, family-oriented property with a large swimming pool, kids’ splash pool and kids’ club and family accommodation, while the all-inclusive Iberostar Club Palmeraie Marrakech is close to multiple golf courses and has an array of on-site activities and lovely pools. Alternatively, the Four Seasons (pictured above) is a splashy option in the new town, with separate pools for adults and families, myriad dining options, a kids’ club and tennis lessons taught by pro-coaches.

The road trip
While Marrakech is thrilling enough to keep you occupied for days, don’t miss out on a road trip out of town. Within easy reach, you’ll find the incredible lunar landscape of the Agafay Desert, where you can go glamping and quad-biking; the lush green valley of Ouirgane, where you can enjoy long lunches and horse-riding at Domaine de la Roseraie; or stunning High Atlas villages such as Imlil, from where you can set off on treks with stunning mountain views.

All holidays with British Airways Holidays are ATOL protected and come with a 23kg baggage allowance per person and a 24-hour holiday helpline. To learn more about why you should book with British Airways holidays, click here

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This article has been tagged BA, Destination