AVIOS AT HOME • May 2021

An Avios collector’s guide to feelgood shopping

Many of our favourite eStore brands donate profits to charitable causes, so you can treat yourself guilt free and clock up Avios along the way. Here are our top picks for retail therapy that shares the love…

For the eco-fashionista

Hunt down designer gems from the likes of Isabel Marant and Moschino at the expertly curated ASOS Charity Marketplace. Indulge in one-of-a-kind vintage pieces on a super-sustainable shopping spree, and you’ll be contributing to worthy causes, too – it’s a win-win!
Giving back: 100 per cent of proceeds go directly to the associated charity, supporting the important work of the Royal Trinity Hospice, Oxfam, Save the Children and more.

For the eco-fashionista

Collect 3 Avios per £1 with ASOS

For the sweet-toothed

All hail our new favourite sweet treat by Tony’s Chocolonely available at Selfridges – an indulgent mix of sea-salted caramel and melt-in-the-mouth milk chocolate. The crunchy almond honey nougat bar comes in a close second…
Giving back: Tony’s is on a mission to make all chocolate 100 per cent slave-free, providing farmers across Ghana and the Ivory Coast with a living income.

For the sweet-toothed

Collect up to 4 Avios per £1 with Selfridges

For the accessory lover

Wear your heart on your sleeve (or feet) with the Happy Socks’ Pride collection. These playful designs will add a statement splash of colour to any ensemble and are crafted from the finest-combed cotton for maximum comfort.
Giving back: In the spirit of Pride, ten per cent of net sales from the collection go to InterPride, which promotes the rights of LGBTQ individuals through community-strengthening programmes.  

For the accessory lover

Collect 10 Avios per £1 with Happy Socks

For the label admirer

Stay stylish and safe with these super-chic face coverings by top British designers and available at Bags of Ethics. Bundles include snazzy designs from the likes of Mulberry and Julien Macdonald and each mask has an anti-fog fit so you can still sport your favourite shades.
Giving back: These modish masks have already raised more than £1m for the British Fashion Council Fashion Fund, Wings of Hope Children’s Charity and many other worthy causes.

For the label admirer

Collect 10 Avios per £1 with Bags of Ethics

For the sun seeker

Prepare for warmer weather with the ultimate holiday shoe by TOMS at Office. These cool canvas slip-ons are perfect for a waterfront saunter on a hot day (or just padding round the hotel). They’re available in kids sizes, too, so the whole family can get in on the action.
Giving back: For every £3 made, TOMS gives £1 to grassroots organisations with a focus on mental health and equal opportunities.

For the sun seeker

Collect 3 Avios per £1 with Office

For the NHS

Treat the little person in your life to the irresistibly cute (and aptly named) Super Bear Sparkle, designed by 13-year-old Klara Hinze as part of John Lewis’s #DesignYourSuperBear competition in support of the NHS. Parents can get in on the spirit of solidarity, too, with a dapper ‘Heroes’ T-shirt by ASOS.
Giving back: All Sparkle’s profits go straight to NHS Charities Together, while 100 per cent of profits from the ASOS tee will be matched and donated to a range of charities supporting local NHS trusts and communities.

For the NHS

Collect up to 2 Avios per £1 with John Lewis & Partners


First-time shoppers can enjoy 30 per cent bonus Avios on the eStore. To discover a world of retail and Avios opportunities, click here

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This article has been tagged Fashion + Style, Avios