Apple

For the tech-head: The iPhone 6s (from £459). There’s no cooler piece of tech right now. New 3D Touch technology gives you more ways to interact with your screen, while the 12-megapixel iSight camera captures sharp photos and takes brilliant 4K video.
For the fashion forward: At the top of many a wish list will surely be the Apple Watch (from £299). Receive and respond to texts and calls instantly, control your music with a voice command, and with a simple swipe, use the watch to board your next British Airways flight.
For the music aficionado: Make the most of your record collection without pesky wires with Beats by Dr. Dre Studio wireless over-ear headphones (£329.95). Take phone calls, skip songs and change the volume using the headphones themselves.

Selfridges

For the fashionista: These bright, statement Christy 105 heels by Aquazzura (£455) are ideal for the party season. Give them as a gift for guaranteed smiles on Christmas Day.
For the frequent flyer: A smart suitcase is the perfect gift for the seasoned traveller. This Rimowa Limbo four-wheel cabin suitcase (£530) is made from tough polycarbonate and has an aluminum-magnesium alloy frame. It’s practically indestructible.
For the man who has it all: A shoe isn’t just for Christmas, so treat the special man in your life to a pair of stylish Chelsea boots from Church’s (£350). This classic, wearable boot will go with almost everything.

Anthropologie

For the fancy dresser: With detailed embroidery and vintage trims, this Gilded Avia dress (£228) is the perfect party outfit. Plus, it will still look just as chic at next year’s summer weddings.
For the hard-to-impress teenager: A Mini Monogram necklace (£98) like this will earn you serious brownie points. The gold-plated, sterling silver necklace is delicately etched with the initial of your choosing.
For the Aga-lover: Playful artwork by British artist Holly Frean decorates these Farm Dessert plates (£14 each). Collect the whole set for an instant barnyard menagerie.

Saks

For 007 pretenders: Does his dinner jacket need updating? The subtle pattern on the Sand Paisley Jacquard dinner jacket gives a modern twist to the classic.
For snow queens: Looking for a luxury winter warmer? These Swarovski crystal-encrusted fox fur earmuffs by Jennifer Behr (£655) are a cosy and decadent treat.
For fitness fans: Need a stylish gift for a fitness fanatic? They’ll appreciate the clean lines of this stainless steel reusable water bottle (£25).

M&S

For the Netflix-lover: Snuggle up under a cosy pom-pom knitted throw (£69). Available in grey or cream, it looks just as good draped over the sofa when you finally have to emerge from under it.
For the oenophile: Wine fans will enjoy using this Sommelier wine journal to record their favourite tipples. Tasting notes from wine writer Hugh Johnson encourage thinking while drinking.
For Christmas-lovers: Know someone who goes all out for the festive season? Then an ornate lidded candle (pictured above: Mandarin, Clove & Cinnamon Scented Lidded Filled Candle) will fill any home with warming aromas of spice, nutmeg and citrus zest.

Inspired to shop? If you live in the UK or the US you can collect Avios for every pound or dollar spent. Simply visit BA’s shopping portal Gate 365 and sign in with your Executive Club number.