Recreate Judy Joo's bibimbap (a Korean rice bowl) with help from her new cookbook. Photo: Yuki Sugiura

CHEF CONCIERGE • November 2019

Judy Joo’s foodie guide to Seoul

Judy Joo
Judy Joo


The Korean-American celebrity chef and author Judy Joo is a regular on the Seoul culinary circuit. Ahead of her new cookbook release, Korean Soul Food, here she shares her insider guide to the Korean capital’s food scene with travel journalist, Ianthe Butt

Breakfast spot worth getting up early for

I’ll go to Itaewon, where there are more western restaurants. Seoul’s latest craze is bakeries, bread and pastries, which aren’t traditionally Korean. The Baker’s Table has become a bit of an institution; I love its egg sandwiches. Another option is Isaac Toast, a brand that has taken the country (and all of Asia) by storm with its street food-style toast. There are lots of branches, including one in Myeongdong, and they do toast filled with tons of things – grilled beef and egg, bacon, chicken. Incredibly tasty.

Best for brunch

Brunch is big here. While you can head to one of the luxe hotels for a buffet, a smaller place I adore is The Royal Food and Drink, which has a cult following. It’s up on the hill in Haebangchon and the tables at the back have amazing views of Old Seoul neighbourhoods. The Bloody Marys and Irish coffees are excellent and everything on the menu is healthy, light and fresh.

A must-try savoury dish

Definitely budae jjigae, an army barracks stew. It was invented during the Korean war and is made from all the old army rations, so spam, baked beans, American cheese and hot dogs, mixed with ramen noodles in a huge bubbling type of cauldron with a hot, spicy sauce. It sounds disgusting and has almost everything in it but the kitchen sink, but it’s delicious. It was invented out of necessity, now people eat it because they love it. Try it at Ulimjeongclose to City Hall – the restaurant been around a long time and is hard to find, but worth the effort. 


Where to impress on a date

Bicena is a Michelin-starred restaurant and does traditional Korean food in a very elevated way. It’s on the 81st floor of the Signiel Seoul Hotel, and your ears pop when you head up there in the elevator, but it’s gorgeous – you can see all of Seoul from the huge windows (pictured above) and every single plate is beautiful. From the seasonal menu you can choose your own type of rice, and try different ages of soy sauce. Each time you go there’s something different.

Unmissable dessert

Korea’s most famous sweet dish is patbingsu, a shaved ice dessert. The ice is usually flavoured – anything from mango to strawberry or green tea – and toppings include sweet red beans, sweet rice cakes, condensed milk and fruit, nuts and Pocky sticks. It’s a bit like a sundae. The green tea flavour is very popular. I like the ones served at dessert café Homilbat in the Seodaemun-gu district.

Best for grab-and-go street food

Kwangjang Market is one of the oldest markets in the city and particularly good for traditional food. Think bibimbap (rice bowls), tteokbokki (spicy rice cakes), mungbean pancakes and mayak gimbap, aka addictive rice rolls. Mayak actually means narcotic, but there aren’t any illicit substances in them; they’re made with roasted salted seaweed and rice, and you won’t be able to stop eating. The vendors here are always shouting at you to ‘Come here’ or ‘Try this’, so the whole experience is theatrical. 

Gaon Abalone

Most innovative meal

Three-Michelin-starred restaurant Gaon is something specialThe food here showcases grounded-in-tradition Korean ingredients in a contemporary way. Twelve-course set menus are served in private dining rooms and everything that comes to the table, from snow crab to abalone (pictured above) or richly marbled Hanwoo beef (the Korean equivalent of Wagyu), is beautifully presented and to-die-for delicious.

Foodie souvenir to take home

Firstly, beautiful ceramics. Korea is famed for its light green celadon ceramics and my favourite shop to buy them at is KwangJuYo. The other thing worth picking up is dried Korean ginseng – it’s like the holy grail of herbs and I use it in everything from soups to ginseng tea. You’ll find it at most supermarkets, or the Gyeongdong medicine market. This place is a real Mecca for all kinds of roots, barks, leaves and herbs.

Judy Joo’s new cookbook, Korean Soul Food: Authentic dishes and modern twists, is available to buy here

This article has been tagged Food + Drink, Destination