Photo by Ken Bigrave, Club Member since 2004

Executive Club benefits • October 2013

A lifetime of recognition

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Whether it is earning Avios to spend on reward flights, relaxing in the airport lounges, or receiving instant access to special offers, there are many reasons to belong to the Executive Club.

And with the launch of Lifetime Recognition, there has never been a better time to be a part of the Club.

Lifetime Recognition marks the start of a series of benefits that will recognise and reward you for your loyalty to British Airways, through the introduction of Lifetime Tier Points.

These are a cumulative total of every Tier Point you have earned over the course of your Executive Club membership. You can find your Lifetime Tier Points balance whenever you log in to your account on ba.com, alongside your annual Tier Points and Avios balance.

Lifetime Tier Points will unlock a range of valuable rewards that are being introduced, starting with Gold membership for life. Members who have earned 35,000 Lifetime Tier Points will automatically receive this reward. The introduction of Lifetime Tier Points will recognise and reward your loyalty - past, present and future. And the more you fly, the more valuable rewards you unlock.

Find out more here.

This article has been tagged BA, Offers