Adrian Pardavila photographed for The Club by Richard Cannon

October 2024

Introducing the man behind your in-flight menu

Wondering how we deliver our food service at 35,000 feet? Menu Development Executive Adrian Pardavila unpicks the process behind our most premium plates

Truffled Cornish chicken and leek terrine en croute; grilled North Atlantic halibut served with brown shrimps, sautéed samphire and parsnip mousseline; passionfruit and hazelnut tart topped with a dark chocolate shard... Doesn’t sound like your typical plane food, does it? Here at British Airways, we operate one of the busiest restaurants in the lower stratosphere, delivering millions of exceptional quality meals just like these each and every year to a global clientele, operating 24/7 and in all time zones.

One of the people leading this mammoth operation is Galicia-born Adrian Pardavila, a former chef in London and Spain and multi-award-winning restaurant entrepreneur. “Our purpose is to connect Britain to the world and the world to Britain,” he says. “Food plays a vital role in delivering this.” That means we keep up with the best in international gastronomy and culinary innovation, but we always hark back to our British roots. It’s clear that Adrian has an enormous passion for good quality grub – he’s a third-generation oyster farmer, no less – so how has his passion for food informed our in-flight catering?

Plating First and Club World
“Our primary objective is to provide a personalised culinary experience that is contemporary and memorable, with impeccable service,” Adrian says. “Our cabin crew are crucial to our mission both in terms of delivery of service but also in providing us with the feedback from customers, which guides current and future menu development.”

Showing off a range of cooking techniques, First dishes are built around high-quality ingredients and precise cuts before being garnished to perfection. All dishes are plated by trained First Service Specialist crews.

“Premium ingredients such as the tiger prawns in our linguine and the fillet in our beef tataki are always the focal point of the dish. All elements are meticulously hand-picked so that each individual element contributes to the overall composition of the dish,” Adrian explains. “The style is clean, minimalistic, colourful and elegant.” 

The same ethos applies to our Club World cabin. To keep up with our ever-gastronomically aware customers, only ingredients with the most esteemed provenance, seasonality and sustainability are considered.

Menus are constantly changing, too. Club World travellers can enjoy the flavours of autumn this October with the likes of traditional chicken and leek pie with a side of creamed potatoes and sautéed green vegetables, smoked tomato and beetroot tartare served with chargrilled goat cheese and golden beetroot dressing, or truffled chicken and mushroom ragout topped with wilted kale and Romano pepper. And let’s not forget the sticky toffee pudding. 

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Club Europe food

Building a menu
From conception to implementation, building a new menu normally takes around six months. First, ‘Meal Master Rules’ are created to define what meal services (for example, primary meal + afternoon tea, dinner + light breakfast) should go on board, depending on departure time, number of services required, cultural and religious factors of the destination and weight guidelines. There are many things to consider, such as whether the destination is a popular business route where a greater number of repeat customers require a heavier menu rotation.

Speaking of rotation, outbound flights offer a selection of modern British classics, while inbound flights consider the taste and cuisine of the destination. In fact, travellers to India this autumn can expect a bespoke new menu to celebrate our centenary. Plus, the team is currently changing up the brunch menu in Club World and First. “More on that coming soon,” Adrian teases. 

Next up is the culinary presentation. Our team flies to destinations and meets the caterers and chefs who finalise the dishes over typically three to four action-packed days. From there, menu grids are created to include allergens and pricing. Instructions for our talented cabin crew on how to regenerate the dishes on board are drafted.

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Club World food

How altitude affects our tastebuds
Food tastes different at 35,000 feet, and that’s something Adrian is all too aware of. “Latest studies estimate that our perception of saltiness and sweetness drops by 30% at high altitude,” he explains.

“To offer balanced dishes, we work with seasonings that are not just strictly salt and choose ingredients that have high umami characters. We ensure that the dish is balanced to compensate the effects of pressure and dehydration and to make sure the taste profiles are accurately enhanced. Our culinary team tastes the food both on the ground and in the air.”

Another factor is condensation. “We try to avoid vegetables that have high water content because they add humidity to the dish and can make sauces watery,” Adrian adds. “We factor in not only the choice of ingredients and the consistency of sauces, but also whether they can withstand the transition from kitchen to aircraft.

The future of in-flight catering
“We’re currently at the intersection of many sources of innovation,” Adrian enthuses. Looking ahead to 2025 and beyond, he can see pre-order service evolving towards complete personalisation of food service in the same way you can choose the seat on your flight. He’d love to see the next generation of aircraft providing more advanced kitchen facilities for next-level food production and regeneration that would multiply the possible food options available on board.

“The other key step we’re taking is the focus on sustainability – the reduction of single-use plastics, wasteful packaging and utensils, and the use of more environmentally friendly materials, which is something we are very actively involved with at present, including offload analysis,” he adds.

From managing a global catering network to delivering culinary propositions that meet and exceed the expectations of our flyers, crafting millions of meals certainly has its challenges. “From an operational perspective,” Adrian smiles, “it does involve significant doses of jetlag, much-needed coffee, resilience and a sense of humour. But if you’re a true foodie, I still think it’s the best job in the world.

“Dishes also must be structurally sound and must be able to withstand vibration. They have to look good, be stable, reheat in our ovens well and be easy to eat in your seat.” 

inset portrait

Quick-fire questions

Sweet or savoury?
Definitely savoury – anything from the sea. I love oysters!

Bucket-list destination?
Nepal.

Go-to in-flight drink of choice?
Any of our wines selected by our fantastic Master of Wine Tim Jackson. I love the whites currently served in First.

One thing you always have in your hand luggage?
A pencil and notebook for when inspiration hits.

Country you’d love to fly back to?
Japan. It’s a foodie paradise.

This article has been tagged Food + Drink, BA