Five ways to get the London look

From the chic corners of Mayfair to the art-flooded walls of the East End, Londoners are proving just as fashion-forward as the streets they walk. With Fashion Week on the horizon, The Club’s Hannah Ralph tells us how to spot a local on the front row

Modern backpacks

From Sweden’s pine-filled plains, Fjällräven backpacks are an easy spot on the shoulders of style-savvy cityites, with the arctic fox logo appearing all over London. Opt for the classic Kånken bag (£80, pictured), available in dozens of nature-inspired tones, or join the masses turning to premium leather backpacks for a professional look. Aspinal of London has Italian leather backpacks that are dainty, durable and built to last – but at £695 a pop, don’t go leaving it on the Tube.

Eco-friendly travel cups

With coffee chains slashing prices for patrons with reusable cups, sustainable initiatives are in vogue. One to watch is KeepCup (pictured) – a stylish travel mug available in tempered glass or unbreakable, colourful plastics. Try one from the popular cork selection (£19) or design your own for ultimate personalisation (£15). Not a coffee fan? Say hello to S’well’s stainless-steel creations, designed to keep drinks hot or cold, in striking patterns. Recent sightings on London’s shopping streets include its Teakwood, Calacatta Gold Marble and Topez finishes (from £25).

Minimalist minutes

With Big Ben under refurbishment, Londoners are turning to unfussy, oversized watches to stay punctual. A home-grown favourite is Henry London, which names each signature watch after a London borough. It’s big on chunky straps and artsy, open faces, inspired by the vintage timepiece the founding designers discovered on a Portobello Road Market stall. Then there’s Olivia Burton, which combines colour-of-the-moment rose gold and porcelain-white simplicity in her Classic Bee Set (£119, pictured) – available to buy on long-haul BA flights this September.

Earn Avios on watches via the High Life Shop

Designer wheels

For bike-touting hipsters, there’s only one place for a set of wheels – Hackney Cycles’ photogenic bicycles look like they’re pulled straight from a 1950s postcard, in dreamy buttercream, cherry-red and British racing green shades (around £170, pictured). But these aren’t your only options, because Hackney Cycles is the custom king – anything from personalised colour schemes to comfort-building tweaks. Still in the east, skateboard specialist Slam City Skates is catering to London’s growing number of suited skaters (complete decks from £49) with a store just as fashionable as its boards, primely located at The Old Truman Brewery on Brick Lane.

Fashion-friendly active wear

Chic co-ords, designer details and sweat-wicking fabrics: Londoners are choosing high-quality staples, which it would be a crime to limit to the gym. Against the capital’s busy backdrop you’ll see the clean, crisp aesthetic of local brand Adanola (pictured) – champion of sleek matching sets. Follow the brand on Instagram for the inside track on its well-known pop-ups and swoon over its creations in action. Another trend about town is multicoloured yoga mats. Choose yours from the folks at Liforme, where mats come drawn with alignment markers to help yogis of all shapes and sizes.